Reports & analytics for catering: plan without an AI black box

Univents automatically evaluates every booking, invoice and shift: revenue, margins, top customers and food cost at a glance. The post-event numbers for past events show you how much staff and stock an event really needed – you turn that into your own planning rule for the next one.

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Financial report in Univents: revenue, cost and margin per month
Revenue by quarter+18%
€128,400
  • Hotel Sonnblick€14,994Regular
  • Café Lindenhof€9,996Growing
How it works

From reporting to the next plan

Three steps from day-to-day event work to reliable staff and quantity planning.

1

Events flow into the reports automatically

Every booking, quote, invoice and shift feeds the cockpit automatically – no separate data entry.

No more manual spreadsheet work.

2

Evaluate revenue, margin and food cost

Revenue reports compared over time, event margins and food cost per event show which events are actually worth it.

Calculation and reality compared at a glance.

3

Turn post-event numbers into your own planning rule

Compare planned against actual staff and stock use for past events in the report – and derive your own rule of thumb for the next plan.

Planning rules from your own experience, not a forecasting model.

Video

Finance cockpit and reports: the overview across every event

Two questions, two places. “Who owes me money right now?” is answered at a glance by the finance documents cockpit. “How is my business doing overall?” is answered by the reports — across every event, using the same filters in every view. You’ll see the cockpit’s key figures including payment reconciliation and accounting integration, the reports hub with financial breakdowns by period, event, customer, cost center or product plus Excel export, open invoices with an aging structure, the booking funnel with conversion rates and response times, and staffing, cost-of-goods and team-activity analyses.

Chapters

Show transcript

How do we pull a report across every event? On one hand, we have our finance documents, where we can see at a glance how many invoices are still overdue. We can also upload a payment reconciliation file to mark the matching invoices as paid directly. If we have an accounting connection to Lexware, sevDesk or similar, that happens automatically through the integration. From here we can sort by quotes, invoices, deposits, delivery notes and credit notes, and we also have the option to adjust the status directly. So right now we mainly want to see the overdue ones, so we can follow up and collect on all of them — and alongside that, there’s also a whole set of reports. On one hand, we see our financial breakdown by period here, and we can filter it completely by the event’s status, by location, customer, event tags, guest count or form answers, and we also have the option to sort everything by period, category, event, event type, cost center, location, customer or product, and pull the corresponding figures out as an Excel export. On top of that, the reports also give us an overview of our open invoices. There we can see exactly what our invoice history looks like and what the aging structure of those invoices is. In the booking funnel, in turn, we see our conversion rates for each booking page — how many people open the page and how far they get, how many actually make it through to an accepted quote so that we end up with a completed event. And here we also have our median times to first response, to the inquiry, to the quote, or from sent to accepted. We also have complete staffing and working-time analyses in here, along with cost of goods for each period, plus our material consumption for each period and our team’s sales activity. There you can see exactly who made how many calls and sent how many emails, and when. See you next time.

Revenue and margin reports per event

See instantly what an event actually earns.

Revenue reports compare periods, the event margin report shows the contribution per event – based on real booking data, not estimates. The finance evaluation splits revenue by tax rate: 7 %, 19 % and 0 %.

That shows at a glance which kinds of events pay off and where the margin sits below Druck. You put your Startseite together yourself: tiles with metric, period and comparison – the metrics from the Core plan.

  • Compare revenue by period
  • Contribution margin per event
  • Straight from real booking data
Event financials in Univents: revenue, cost and contribution margin
Revenue by quarter+18%
€128,400

Top-customer report for prioritization

Your most important customers at a glance.

The top-customer report shows who brings in the most revenue over a given period – the basis for sales prioritization and capacity planning.

Combined with the cockpit, you see immediately whether a customer is growing or slipping away.

  • Revenue per customer over time
  • Basis for sales prioritization
  • No manual spreadsheet work
Top customers report in Univents
Top customers
  • Hotel Sonnblick€14,994Regular
  • Café Lindenhof€9,996Growing
  • Frisch & Feierlich GmbH€1,726New

Food-cost report & contribution margin statement

A calculation that still holds up after the event.

The food-cost report compares revenue, food cost and staff cost per event – the post-event calculation shows the actual contribution margin.

No more reconciling the original calculation against reality in separate spreadsheets.

  • Revenue, food cost and staff compared
  • Actual contribution margin per event
  • Straight from invoice, stock and shift plan
Open invoices report in Univents with aging
Contribution margin statement
  • Revenue€18,400
  • Food cost€6,200
  • Staff€4,100
Contribution margin€8,100

Learn from post-event numbers for the next plan

The report gives you the numbers, your team makes the rule.

The event margin report and the food-cost report show, for every past event, how much staff, stock and cost it actually took – compared with the original calculation.

From similar past events you derive your own staffing ratios and planning rules – and carry them into the next event's shift plan yourself.

  • Actual staff and stock use per event
  • Derive your own staffing ratios from history
  • Carry into the next plan yourself
Cost control for an event in Univents with planned cost, actual spend and contribution margin
Event completed
  • 1Post-event calculation created
  • 2Comparison event marked
  • 3Staff need suggested

Frequently asked questions

How can caterers reliably forecast demand and staffing without AI planning tools?

By using their own historical event data: the event margin report, the food-cost report and the staff report with surcharges show how much staff and stock a similar past event actually needed. You use those numbers to derive your own staffing ratios and planning rules for the next event – traceable from real booking and shift data instead of a forecasting model.

Which reports does Univents offer for caterers?

The cockpit shows key figures across all events, plus revenue reports with period comparison, the event margin report for contribution margin per event, the top-customer report and the food-cost report. For staff there's a dedicated staff report with surcharges for night, Sunday and public-holiday work, plus payroll export.

How does this concretely help with staff scheduling?

The event margin and food-cost reports show you the actual staff and stock use of similar past events, including surcharges from the staff report. You use those numbers to derive your own staffing rule and carry it into shift planning and the time-balance overview in the staff module yourself.

Do I still need spreadsheets for staff and demand planning?

No. Revenue, margins, food cost and staff cost already live in Univents because they come from the same bookings, invoices and shifts. Reports can be exported, but ongoing analysis and comparison with past events happen directly in the cockpit.

What's the difference between Univents and AI forecasting tools for staff planning?

Univents doesn't predict demand from a model – it makes your own real event data analyzable: who booked what and when, what it cost, how much staff was deployed. Every number in the report traces back to a single event – traceable instead of a black box.

Ready to get started?

Try Univents for free and see how simple event management can be.

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